![]() ![]() ![]() (Even if you can pick up an Echo Dot or Google Home Mini for as little as $9.99 / £9.99 / AU$17.99 on Black Friday and Prime Day). This ‘spreading’ of the smart assistants certainly gives consumers more choice in what smart home devices they purchase - if you’ve already invested in a sound system for your home, you may not love the idea of purchasing an extra smart speaker just so you can use a voice assistant. Google, on the other hand, has been more selective and focussed on letting TV and speaker brands add Google Assistant to their devices, along with Chromebooks, Android smartphones and smart displays - spreading the technology, but in a more targeted way. We’ve seen Alexa pop-up in Ecobee smart thermostats, Amazon Fire-branded TVs (which are not made by Amazon) and even LG Refrigerators, along with a raft of third-party smart speakers from the likes of Sonos.
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